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recent projects

Our philosophy to marketing is to excite, captivate and inspire. 

 

Through new ways of doing, but with a laser eye on the vision, we are able to leverage brand communications through up to date practices.

 

Here are some of our most recent and successful projects:

NÃO Do Brasil Fashion Show

NÃO Do Brasil is a French brand of 100% Brazilian manufactured leisure footwear, that has found its way in the Philippines’ style capital, Manila, opening its only store in Asia. 

 

To formally launch the brand and the opening of the store, NÃO Do Brasil held a fashion show last 25 March at the SM Mega Fashion Hall Upper Ground Level. 

 

SM Inc.’s Jocelyn Ann Lapid, Embassy of France Trade Advisor Pamela Salazar, and Embassy of Brazil First Secretary Luis Alexandre Iansen de Sant’ana all congratulated Iconic Lifestyle Marketing Inc. for opening the first NÃO Store in the country.   They were later presented by Iconic Lifestyle co-owners Mark Gruba, Inna Yenko and Jackie Ejercito-Lopez with NÃO shoes from the Caïpi line bearing their company and flag colors.

 

Brazilian models opened the fashion show wearing various shoe lines of NÃO do Brasil, followed by various celebrities and personalities.  Each one showed off their personal choice of NÃO shoes.

 

From the business sector, models include Reese Fernandez-Ruiz who heads social enterprise Rags2Riches; Azumi president Chris Chilip; and Shanghai-based architect and 2011 Outstanding Overseas Filipino worker, Marco Torres.

 

Zumba instructor Pepper Lozada was joined on the ramp by basketball player Axel Torres of De La Salle University.

 

From the fashion industry, model Bambi Camus walked with daughter Ally alongside photographer Pat Dy and designer Frederick Peralta.Fashion bloggers Christine Dychiao, Camille Co, and David Guison also strutted with their hand-picked pairs.

 

Upcoming stars Rafa Siguion Reyna, Tirso Cruz III’s kids Djanin and Bodie, and Jinggoy Estrada’s kids Julian and Jolo likewise paraded.

 

Capping the show were Brazilian celebrity models Hideo Muraoka and Daniel Matsunaga.

 

Iconic Lifestyle co-owners Trevor Chiang and Mark Gruba also joined in the show directed by known fashion designer and choreographer Gerry Katigbak.

 

The launch and fashion show was supported by Make Up Forever, Blo Blow Dry Bar, SM Men’s Fashion, SM Women’s Fashion, and SM Accessories.

Breastfeeding Welcome Here

“Breastfeeding Welcome Here” is a program developed for the Department of Health, World Health Organization and UNICEF in support of their breastfeeding advocacy campaign, “Breastfeeding T.S.EK” (Tama, Sapat, Eksklusibo). 

 

Decrease of breastfeeding practice over the past decades has weakened public support for breastfeeding.  Through “Breastfeeding Welcome Here”,  a supportive environment for breastfeeding outside the home can be fostered.  The program helps strengthen public awareness that breastfeeding is natural, essential, and beautiful.

 

Retail stores and public places like parks, schools, and malls are encouraged to display a “Breastfeeding Welcome here” sign in a visible and prominent place near or at the entrace.  This identifies the venue as a place where mothers can breastfeed comfortably.  By making the community more breastfeeding friendly to families, more women will be encouraged to have a longer breastfeeding practice.

 

The program also encourages businesses to adopt breastfeeding friendly practices that include a welcoming attitute from staff and management, smoke-free environment, and room to move a stroller.

 

Businesses benefit from the program through more spending, repeat visits, good customer reviews, and improved public image by being a mother and baby-friendly business.

 

The program has three main collaterals:  the brochure, certificate, and decal.  These all bear the international breastfeeding logo alongside the local breastfeeding campaign branding. 

 

The brochure is colorful and easy to read.  The mechanics of the program are simply stated to make it easier for readers to appreciate and accept.  It serves also as a direct mail so there is no need for an envelope. 

 

The decal or sign is sized similar to the credit card stickers found in restaurants so it is easy to display for business owners and easy to find for breastfeeding families.

 

Last March 2013, the program was cited as an excellent tool for social marketing during the MDG Fund Forum in SMX MOA.  To learn more, click on this link.

 

For more information about this program, visit “Breastfeeding Welcome Here” Secretariat of the Department of Health at San Lazaro Compound, Rizal Ave., Sta. Cruz, Manila.

 

 

 

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